This is a huge event. It is supposedly the largest of its type in the world. If you don’t go you’ll be kicking yourself. Many places have free drinks, if that will motivate you. Otherwise go and meet designers, and artists, participate in events and open your mind to some crazy awesome stuff.
It kicked off last night and lasts for 10 days so you still have plenty of time. You may come across books with listings of the events, but the website has it all and will be more up to date as well.
Say “Hi!” if you see us around. We are always interested in a good conversation.