I just came across this preview of a research paper about people’s acceptance of creativity. They just showed some excerpts but an interesting point is made, and that is that the value in creativity is the freshness of its products. This, of course, means that it cannot be familiar and people, research shows(I’ll find references if I must), do not like the unfamiliar. They resist it. Thus the paradox discussed in the paper, people want creativity and then resist it. This is why innovating is so difficult and why there are so many haters out there.
Read the full paper here.